Technology changes everything. Can you imagine life without iPhone, WhatsApp, Uber or GPS? We are so much more productive than ten years ago due to those and other relevant technologies. Since the first industrial revolution, we have been harvesting significant productivity gains, improving quality of life and dedicating way less time on the traditional concept of work. Between 1880 and 1995 the amount of work per day fell nearly in half, allowing leisure time to more than triple, and as per the projection, it will continue growing in the next decades. And what do we do with all that free time?
LAY BACK AND RELAX
The leisure industry is showing unprecedented growth to help us occupy all that free time. Have a look at the content production revolution for movie theaters and cable, the exponential growth of tourism, and the proliferation of events, gourmet restaurants, and wine tastings. All are results of productivity gains and more free time to spend the wealth we have been accumulating. To add to the picture social trends are bringing new forces into the workplace. Highly demanded by the new talent the work contract is becoming every time more flexible. Mobility options, virtual offices, part-time jobs and engagement by the project are helping to create more flexible hours too. The result is a better quality of life and more discretionary time. All that is uncontested progress, however, we can do more with all that time.
Another industry anchored in productivity gains and showing steady growth is the online education. People tuned in the future of work are using their free time to learn and acquire new skills too. The report by Docebo shows the total market for e-learning in 2016 was $51.8B growing in average 7.9% per year in the 2012-16 period. But online courses are not the only solutions out there.
SOLUTIONS FOR THE FUTURE OF WORK
As we look for new investment opportunities at collectivebrains.org, one new company called my attention in Brazil. TOP2YOU has created a very friendly tool to connect top executives with anyone in need of business or career advice, or even talking about new aspirations and innovation ideas. HR professionals are jumping in the tool to provide external mentoring to their employees either developing further high potentials or helping performance laggards to grow. Top-ranked executives are also using the tool to discuss business strategy and innovation paths with other experienced professionals of the market. It is very simple to schedule sessions with the leaders they want to talk. The tool removes all the bureaucracy and communication barriers one would usually encounter to reach and talk to such renown professionals.
TOP2YOU is not only for large enterprises but to all professionals willing to rethink their careers, solve a business problem or find inspiration. A great resource for small businesses, entrepreneurs and independent workers too. Connecting with people that inspires you just became as simple as choose, click, and talk. As the job market changes and the workplace landscape reinvents itself, we need to be on top of our game. The tool can make the difference to rethink one's professional future.
That was what happened to Simone Madrid, an executive search pro who has seen the risk of disintermediation in the headhunting industry as a significant threat. Technology is changing the landscape, and the growth of online recruiting is undermining many of the companies in the sector. Simone decided not just to wait and see. She saw an enormous potential for people development beyond recruitment. In no time, she joined efforts with Thiago Correia and Marcio Minuzzi and created TOP2YOU. Thiago path is rooted in the investment market. He is an Associated investor at Gavea Angels, and immediately recognized the business potential of the idea in a country that is the 7th largest economy on the planet, and yet not well served by new tech solutions. Marcio is the third partner. He is still employed at a big multinational company but decided to try the entrepreneurship with the blessing of his employer. He brings digital marketing expertise to the team. The three are great examples of the entrepreneur spirit required to thrive under the digital revolution. The future of work is closer than we think. It is time to reinvent ourselves.